You have 0 items in your cart
€24.04 + VAT
Satisfaction is no longer enough. You have to be relevant and memorable. And not once in a while; always. This book describes what makes some brands unique; the way they all think backwards, that is, they put their why, their identity and the desired experience at the centre of everything.
The customer experience is the main factor influencing future customer loyalty. His return or another purchase depends on what he experiences and what we make him experience. The experience also determines what he will share on social media or on one of the many review portals. For people today, more than what companies proclaim, it matters what other customers say, even if they are strangers.
Reverse your way of thinking and go beyond customer satisfaction Available in paper format 2018
310 pp.
Andre Wiringa - Start Reverse
Editor of the Italian version, Cecilia Cianfanelli
| Format |
|---|
